摘要
针对北大荒现代农业园的研学服务供应链中研学需求不足问题,分析得到由于农业园售后服务不足、研学内容较少导致学校与农业园不能紧密合作。为构建供应链关系协调机制,增强农业园与学校的紧密合作,提出以下建议:与高品质研学服务机构合作,改善北大荒现代农业园研学服务质量,培训专业人员,按需丰富研究课程,达到研学旅行和学校课程有机融合的目标;通过服务质量的提升,加强农业园休闲的声誉机制,以及与学校建立信息共享机制,达到激励学校稳定研学需求的周期,增加研学次数的目标。
In view of the shortage of research and learning demand in the research and learning service supply chain of Modern Agricultural Garden of Beidahuang,the analysis shows that due to the insufficient after-sales service and less research and learning content of agricultural parks,schools and agricultural parks cannot cooperate closely.In this regard,a supply chain coordination mechanism was established to strengthen the close cooperation between agricultural parks and schools.The suggestions were as follows:Cooperate with high-quality research and learning service institutions,improve the quality of research and learning service in Modern Agricultural Garden of Beidahuang,train professionals,and enrich research courses as needed to achieve the goal of organic integration of research and learning travel and school courses.By the improvement of service quality,strengthen the reputation mechanism of agricultural park leisure,and establish the information sharing mechanism with the school,so as to achieve the goal of encouraging the school to stabilize the cycle of research demand and increase the number of research times.
作者
张佳倩
冷志杰
ZHANG Jia-qian;LENG Zhi-jie(College of Economics and Management,Heilongjiang Bayi Agricultural University,Daqing,Heilongjiang 163319)
出处
《安徽农业科学》
CAS
2020年第1期135-137,共3页
Journal of Anhui Agricultural Sciences
基金
黑龙江省农垦总局“十三五”重点科技计划项目(HNK135-07-04)
关键词
研学旅行
服务供应链
关系协调机制
Study travel
Service supply chain
Relationship coordination mechanism
