摘要
依据公共物品理论、城市治理理论以及利益相关者理论等,从理论上探讨以城市品牌为导向的体育赛事治理的主体要求.研究认为以城市品牌为导向的体育赛事属于纯公共物品或准公共物品,培育多元化治理主体是可行的,也是必要的.城市政府、赛事所有权人和赛事组委会、赞助商、社会组织、城市居民、媒体以及赛事参与者和赛事观众是以城市品牌为导向的体育赛事核心利益相关者,也是核心治理主体.以城市品牌为导向的体育赛事治理中强调多元治理主体合作、共同参与和共享.
Based on public goods theory,urban governance theory and stakeholder theory,this paper theoretically discusses the main requirements of sports event governance oriented by urban brand.It is feasible and necessary to cultivate diversified governance subjects for the city brand-oriented sports events which belong to pure public goods or quasi-public goods.The city government,the owner of the event and the organizing committee,sponsors,social organizations,urban residents,media,participants and spectators of the event are the core stakeholders of the city brand-oriented sports events,and are also the main body of the core governance.The governance of sports events oriented by city brand emphasizes the cooperation,joint participation and sharing of multi-governance subjects.
作者
段绪来
DUAN Xulai(Research Center of Sports and Leisure Industry,Jishou University,Zhangjiajie 427000,China;School of Sports Science,Jishou University,Jishou 416000,China)
出处
《湘南学院学报》
2019年第2期85-91,共7页
Journal of Xiangnan University
基金
湖南省社科基金年度项目(18YBX022)
湖南省教育厅科学研究项目(17C1336)
吉首大学学成返校博士科研资助研究项目(jsdxxcfxbskyxm201707)
吉首大学国家社科基金培育项目(17SKA03)
吉首大学教学改革研究项目(2018JSUJGB33)
湖南省体育科学学会重点研究项目(2018xh002)
关键词
城市品牌
体育赛事
多元化主体
协同治理
city brand
sports events
diversified subjects
collaborative governance
