摘要
国家间文化差异会引起企业对外直接投资的文化冲突,文化冲突的失控会进一步增加文化风险。通过对中国企业在＂一带一路＂沿线投资情况进行描述性分析,进而从理论上阐述文化风险的内涵、特征。利用Hofstede文化维度理论模型分析中国企业在＂一带一路＂沿线若干国家面对的单因素文化风险,并提出相应的文化风险管理策略建议。最后,进一步引入兼顾Hofstede文化维度间相关性的马氏文化距离,在此基础上分析综合文化风险。就文化风险而言,＂一带一路＂沿线风险较高的国家有俄罗斯、伊朗、斯洛文尼亚、希腊、乌克兰、伊拉克、匈牙利、拉脱维亚、波兰和埃及。
A descriptive analysis is made for China＇s oversea investment projects along the＂Belt and Road＂. We then elaborate the theoretical connotation and characteristics of cultural risk. The single cultural factor risk is analyzed for Chinese firms in foreign countries and regions along the＂Belt and Road＂and management strategies are specified. We introduce a cultural Mahalanobis distance incorporating the correlation between the Hofstede cultural dimensions and analyze the integrated cultural risk,based on such cultural Mahalanobis distance.
作者
党琳静
颜黎
DANG Lin-jing;YAN Li(ASEAN DPU Institute of Finance and Economics,Weinan Normal University,Weinan 714099,China;Department of Management Science,University of Quebec,Quebec 999040,Canada)
出处
《渭南师范学院学报》
2018年第12期57-64,共8页
Journal of Weinan Normal University
基金
国家自然科学基金项目:建立在文化度量空间上的国家风险分析(71473187)
