摘要
信息表达方式和信任是影响食品安全风险交流效果的重要因素,专业信任与善意信任在其中起到了重要的调节作用。通过两个实验验证了所提假设。研究结果发现,专业信任对论断确定性具有调节作用,当专业信任较高时,论断确定性与交流效果之间呈现倒U型关系;当善意信任较高时,论断确定性与交流效果之间呈现正向关系;当专业信任或善意较低时,论断确定性对交流效果没有显著作用。
Communication skill and trust are regarded as two important obstacles in food safety risk communication.Prior researches found certainty claim cannot always lead to positive communication effectiveness.Trust plays an important moderation role between this relationship.Through two studies we tested our hypotheses.In study 1,we found that under high expertise-trust condition,the relationship between certainty claim and communication effectiveness shows as an inverted-U shape;under high benevolence-trust condition,certainty claim positively influences communication effectiveness;neither under low expertise-trust or low benevolence-trust conditions,there is no significant relationship between certainty claim and communication effectiveness.
作者
陈通
青平
涂铭
CHEN Tong;QING Ping;TU Ming(Huazhong Agricultural University, Wuhan, Chin)
出处
《管理学报》
CSSCI
北大核心
2018年第4期577-585,共9页
Chinese Journal of Management
基金
国家自然科学基金资助国际合作项目(71561147001)
国家自然科学基金资助面上项目(71273106)
关键词
食品安全
风险交流
论断确定性
专业信任
善意信任
food safety
risk communication
certainty claim
expertise-trust
benevolence-trust
