摘要
西安需加大改革创新力度发展现代化农业体系,加大力度塑造特色农产品品牌,以促进西安农业现代化发展。为西安特色农产品品牌塑造提供参考,基于对西安特色农产品品牌塑造价值及品牌发展现状、面临困境的分析,提出加强特色农产品品牌发展战略规划、构建多元主体的特色农产品品牌塑造体系、组建专业化的特色农产品品牌营销团队等方面的品牌塑造对策。
Xi’an needs to enlarge reform and innovation to develop modernized agricultural system,and reinforce to build characteristic agricultural product brand for promoting development of agricultural modernization in Xi’an.The brand building countermeasures are proposed from aspects of strengthening strategy plan for characteristic agricultural product brand development,establishing characteristic agricultural product brand building system of multiple subjects and constructing specialized brand marketing team for characteristic agricultural product based on the analysis of characteristic agricultural product brand building value and brand development situation and dilemma in Xi’an to provide a reference for building brand of characteristic agricultural product in Xi’an.
作者
江凤香
王芳
杜谋涛
段兆瑞
李亚子
JIANG Fengxiang;WANG Fang;DU Moutao;DUAN Zhaorui;LI Yazi(Xi’an Peihua University,Xi’an,Shaanxi 710125,China)
出处
《贵州农业科学》
CAS
2020年第7期159-162,共4页
Guizhou Agricultural Sciences
基金
2020年度西安市社科规划基金一般课题“西安特色农产品品牌塑造及其传播策略研究”(WL167)。
关键词
特色农产品
品牌塑造
对策
西安
characteristic agricultural product
brand building
countermeasures
Xi’an
