摘要
在系统分析传媒业上市公司财务目标的基础上,运用层次分析法对大量的传媒业上市公司财务绩效评价指标进行筛选,构建评价指标体系。运用数据包络分析方法构建了上市公司财务绩效综合评价模型,通过对34家上市公司财务数据分析,得出了财务绩效综合排序、规模收益状况,验证了模型的有效性。
On the basis of system analysis on the financial target of the listed companies in media industry. This paper used the analytic hierarchy process to build financial performance evaluation index system, by screening a large number of listing corporation financial performance evaluation indexes. Then, this paper used the data envelopment analysis method to build a comprehensive evaluation model of financial performance. Finally, through the analysis of the financial data on 34 listing corporation, we have obtained the comprehensive ranking of financial performance, the scale of income. Based on the data analysis, some proposals are put forward. Examples of model are verified. The experimental results show that the model is effective.
出处
《统计与信息论坛》
CSSCI
北大核心
2017年第3期92-100,共9页
Journal of Statistics and Information
关键词
传媒上市公司
层次分析法
数据包络分析
财务绩效评价
listed company in media industry
analytic hierarchy process
data envelopment analysis
