摘要
文章应用SCP范式,对我国传媒产业的市场结构指标与产业绩效进行了相关性分析,得出两者间存在着较强的正相关关系,并提出政府政策制定必须立足提高整个产业集中度,才能从根本上提高传媒产业的整体绩效。
The healthy development of media industry is not only the sign of the abundance of people＇s spiritual and cultural life,also is an important symbol of the ＂soft power＂ for a state.Based on the theory of SCP paradigm of industrial organization,we analyze the correlation between market structural index and industrial performance of China＇s media industry.The paper shows there exists strong positive correlationg between them.Then we put forward the corresponding measures and recommendations,which based on raising the entire industrial concetration to realize the reform of China＇s media industry.
出处
《西安财经学院学报》
2011年第1期10-13,共4页
Journal of Xi’an University of Finance & Economics
关键词
传媒产业
市场结构
SCP范式
media industry
marketing structure
SCP paradigm
