摘要
基于工作过程的课程改革是目前职业院校提高毕业生培养质量的重要手段,在此背景下,高职院校人才评价指标体系重构有重要意义。本文以课程改革为条件,构建了市场营销专业学生评级体系,并进行了实证分析。
The curriculum reform based on working process is an important means of improving the quality of graduate cultivation in vocational colleges. In this background, the reconstruction of an evaluation index system for higher vocational talents is of great significance. With curriculum reform as the condition, this paper constructs an evaluation system for marketing students and makes an empirical analysis.
出处
《科教文汇》
2015年第24期77-79,共3页
Journal of Science and Education
基金
天津商务职业学院2013年度院级科研项目"课程改革背景下高职市场营销专业学生评价体系优化研究(TCCZO13ZDO2)"阶段性成果
关键词
课程改革
高职市场营销
评价体系
curriculum reform
higher vocational marketing
eval- uation system
