摘要
为探究情感动机在旅游动机中是否存在、其主要类型及有无群体差异,以奥古斯特·孔德(Auguste Comte)的情感动机理论为支撑,以971份国内外游客的情感动机测量调查表为依据,通过对样本的国籍、人口特征、地区及洲际变量下的情感动机对比分析发现:情感动机存在于旅游动机中且是其主要动机。情感动机由利己主义和利他主义情感动机构成,前者为主要动机并存在于各类旅游活动中;亲情感与生产关系中的群体感、成就感、事物感怀是利己主义情感动机的主要动力;利他主义情感动机主要体现于黑色旅游中。情感动机在国籍、人口特征、地区及洲际变量下存在显著差异。融入情感动机的旅游动机理论可使"追求身心愉悦"、"身心自由体验"、旅游规划与开发"人本原理"等学说的内涵更为丰富,更有利于行业实践。
To explore whether there is emotional motivation in tourism motivation, the mare types ana wnerner there ~ g^uuv difference in it, the research used emotional motivation theory of Auguste Comte as support, 971 domestic and foreign tourists e- motional motivation questionnaire as basis, analyzed the emotion motive from nationality, population characteristics, area and in- tercontinental variables, then found that： the emotion motive exists in the tourism motivation and is the main motivation. Emo- tion motive is composed by egoism and altruism, the former is the main motivation and exists in all kinds of tourist activities; the sense of family affections, community and fulfillment is the main power of egoism emotional motivation; altruism emotion motive is mainly reflected in the black tourism. There are significant differences in emotion motive under nationality, population charac- teristics, area and intercontinental variables. Tourism motivation theory into the emotional motivation can not only enrich the theories such as＂physical and mental pleasure＂, ＂free experience＂, ＂the principle of humanism＂in tourism planning and develop- ment, but also benefit to industry practice.
出处
《地理与地理信息科学》
CSCD
北大核心
2015年第3期111-117,共7页
Geography and Geo-Information Science
基金
国家自然科学基金项目"旅游流与目的地耦合--因素
模型与机制研究"(41271158)
关键词
旅游动机
情感动机
结构
群体差异
tourism motivation
emotion motive
structure
differences between groups
