摘要
现有研究很少考察游前心理因素即旅游动机对重游意向的影响。旅游者信任与重游意向的关系在旅游文献中也很少涉及。本研究以厦门市为案例地,利用结构方程模型实证研究旅游动机、旅游者满意、旅游者信任与重游意向的关系。研究结果显示,虽然娱乐动机、声望动机、休闲动机、文化动机对重游意向均无显著直接影响,但是休闲动机和文化动机会通过旅游者满意、旅游者信任的中介传导对重游意向产生间接影响。旅游者信任不仅对重游意向有显著直接正向影响,而且在旅游者满意与重游意向之间起着部分中介作用。
There are few tourism literatures about the impact of travel motivation to revisit intention. Few studies also fo- cus on the relationship between trust and revisit intention in tourism domain. This paper empirically investigates the relation- ships among travel motivation, satisfaction, trust and revisit intention using structural equation model technique with a case study of Xiamen city, a famous tourist destination in China. The empirical results reveal that： （ 1 ） although entertainment mo- tivation, reputation motivation, relaxation motivation, and cultural motivation have not significant direct effect on revisit inten- tion, relaxation motivation and cultural motivation have indirect effect on revisit intention through satisfaction and trust, which are two mediator variables. （2） trust has significant direct effect on revisit intention, and plays a partial mediation role between satisfaction and revisit intention.
出处
《浙江工商大学学报》
2013年第1期78-87,共10页
Journal of Zhejiang Gongshang University
基金
国家社会科学基金项目"海峡两岸旅游综合服务质量评估模型及其应用研究"(11BGL052)
国家旅游局科研立项重点课题"海峡两岸旅游产业合作与对接:模式
效应与路径选择"(12TACK006)
关键词
旅游动机
满意度
信任
重游意向
travel motivation
satisfaction
trust
revisit intention
