摘要
高校图书馆品牌创建对培养核心用户群、提高图书馆地位、提升服务质量有积极的意义。借助品牌这一商业名词,从资源、服务和环境3个方面,简要介绍了高校图书馆品牌创建的途径。
The brand creation of university library has active significance for cultivating the core user groups,upgrading the library status and improving the service quality. With the help of the brand, a commercial term, this paper briefly introduces the paths for the brand creation of university library form three aspects of the resource, service and environment.
出处
《科技情报开发与经济》
2014年第21期39-41,共3页
Sci-Tech Information Development & Economy
关键词
高校图书馆
品牌创建
创建途径
university library
brand creation
creation path
