摘要
高校图书馆为适应环境变化,强化以用户为导向的营销。以用户为导向的营销的核心是为用户创造价值。以用户为导向的高校图书馆营销的要素包括产品、价格、过程、场所、促销、人员。以用户为导向的高校图书馆营销强化了高校图书馆优质信息提供者的形象和地位,提高了图书馆读者满意度,增强了高校图书馆的核心竞争力,促进了其经营范式的变革。
The paper argues that university libraries should adapt to changes and be oriented by users＇ demand.The core concept of user-oriented marketing is to create values for users.Elements of useroriented marketing include product,price,process,place,promotion and people.The user-oriented marketing of university libraries strengthens the image and status of university libraries as information providers,enhances the reader satisfaction and core competitiveness of university libraries,and promotes the change of business paradigm.
出处
《图书馆建设》
CSSCI
北大核心
2010年第3期105-108,共4页
Library Development
关键词
用户导向
高校图书馆
图书馆建设
营销实践
User-oriented
University library
Library development
Marketing practice
