摘要
CRM(客户关系管理 )是一种全新的商业战略 ,它要求全方位地看待客户 ,通过将人力资源、业务流程与专业技术进行有效的整合 ,从而让企业可以最大程度的提高客户满意度及忠诚度。本文针对旅游企业 ,提出了构建CRM系统的方法和要注意的问题。
CRM (client relation management) in toruism is a new commercial strategem which requires all round services to its clients.The tourist enterprise can obtain maximum satisfaction from its clients through the integration of manpower resources,business process and professional technology.Aiming at the tourist enterprise,this paper puts forward the method of establishing CRM and the problems worthy of note.
出处
《重庆师范学院学报（自然科学版）》
2002年第2期74-77,共4页
Journal of Chongqing Normal University(Natural Science Edition)
