摘要
信息时代使人类的知识总量迅速增长 ,获取知识及应用知识的能力大大提高 ,推动着传播媒体的革命。从市场营销面对信息网络时代新媒体产生的挑战与机遇和国外利用信息网络进行市场营销的事实出发 ,论述了新媒体对市场营销的影响 ,分析了我国企业的市场营销在信息化进程中存在的问题 。
WT5”BZ]The epoch of information network enables the total amount of human knowledge to increase fast and the ability for mankind to acquire and apply their knowledge to be raised so greatly that it can push forward the revolution of new spreading media.The authors have considered the facts that marketing management is facing the challenges and opportunities brought about by new media, and the information network is used to do marketing management in foreign countries.On the basis of these facts,the effects of new spreading media on marketing are discussed,the existing problems of marketing management in China are analyzed and the countermeasures are worked out. [WT5”HZ]
出处
《天津大学学报（社会科学版）》
2000年第2期133-136,共4页
Journal of Tianjin University：Social Sciences
