摘要
互联网的产生和发展深刻地影响了企业的经营活动 ,尤其是营销活动。为此 ,从网络营销的理论基础和特点的阐述入手 ,分析了网络营销的方式和影响 ,并提出了企业推进网络营销的对策。
As the Internet springs up and evolves, it has a great influence on corporate operations, marketing activities in particular. This paper illustrates the theoretical fundamentals and features of network marketing, followed by an analysis of the way and influence of network marketing. Finally, a corresponding approach to carrying out network marketing is suggested in this paper.
出处
《重庆邮电学院学报（社会科学版）》
2002年第1期36-39,共4页
Journal of Chongqing University of Posts and Telecommunications
