摘要
广告语言是一种商业价值极高的应用语言。广告语中常运用一些修辞技巧、目的是让广告受众产生联想,让广大受众与广告人的思想感情产生共鸣,增强广告的鼓动性和说服性。笔者列举了一些著名的广告语,从修辞的角度分析了其成功之处,并对这些广告进行了翻译。
The advertisement language is a commercial applied language in which many rhetoric skills are adopted in order to make people imagine a lot and strike a sympathetic chord with the purpose that advertisements are inciting and persuasive. In this paper,the writer has listed some well—known advertisements and made an analysis of the causes for their success from the viewpoint of rhetoric,meanwhile,she has tried to translate the following—mentioned English advertisements.
出处
《阜阳师范学院学报（社会科学版）》
2001年第2期45-47,共3页
Journal of Fuyang Normal University：Social Science Edition
