摘要
双关语是一种广泛运用于广告文案创作并深受人们喜爱的修辞格,其表现形式多种多样,可分为一词多义双关、同音异义双关、近(谐)音双关、歧义双关等,如果双关语在广告中运用得当,可以产生强烈的艺术效果和修辞作用,收到不平凡的广告效果。
Pun is a kind of figures of speech which is widely used in advertisement and deeply loved by people .Pun has many forms of expression such as sylletic pun, homophonic pun, paranomasia, asteismus etc. If Pun is used properly it can produce very important artistic result and rhetorical function in ad. creation.
出处
《钦州师范高等专科学校学报》
2003年第4期53-56,共4页
Journal of Qinzhou Teachers College
