摘要
传统的库存模型通常考虑实体店销售的情况。而今随着互联网的日益发展,网络销售已经成为商家的重要销售途径之一。文章将网络销售中常见的预定优惠销售手段引入库存模型,同时考虑了网络销售所特有的需求受销量影响这个因素。通过分析优惠力度对预定量以及需求量的影响,运用最小二乘法确定预定量以及单位时间需求量的表达形式,为网络销售商建立了寻求最优优惠力度和订货策略的联合决策模型。最后给出了最优解存在的条件以及最优解的求解方法。
The traditional inventory models usually consider entity shop sales. Nowadays, with the rapid develop- ment of interact, online sales have become one of the most important market channels. In this paper, the discounts available for pre--booked are introduced into the inventory model and the factor of sales dependent on demand is taken into account. By analyzing the effect of preferential policies on pre--booked and demand, we build a joint decision--making model for retailers to find the optimal preferential policies using the method of least squares to determine the demand rate of goods under discounts policy for pre--booked. Finally, the exist- ence of optimal solutions and the approach for the optimal solution are discussed.
出处
《合肥师范学院学报》
2014年第3期5-7,共3页
Journal of Hefei Normal University
基金
合肥师范学院校级科研项目(2014cxy06)
关键词
网络销售
需求依赖销量
预订优惠
库存
online sales
sales dependent demand
discounts policy for pre--booked
inventory
