摘要
本文研究了在网络销售中基于期权的消费者退货与产品质量的决策模型,考虑了需求依赖于产品的质量努力与平均退货的价格,建立了退货期权与退货政策同时存在和只有退货期权两种情形下的决策模型,分别给出了两种决策模型下的最优产品质量努力、最优的期权价格及最优的退货策略。通过两种模型的比较发现,最优的策略是退货期权与退货政策同时存在的情形。最后通过数值算例,对模型进行了仿真模拟。
This paper studies decision-making model based on consumer＇s return and product quality of option in the network sale,considers the demand which was depended on the efforts of product quality and the average price of returns,establishes two decision-making models in which return option and return policy exist at the same time and only return option exist,given the best efforts of product quality,the best price of option and the best return policy,found that the optimal strategy is return option and return policy existed at the same time by comparing the two models. Finally,the model was simulated by numerical examples.
出处
《长春师范大学学报》
2016年第10期14-17,共4页
Journal of Changchun Normal University
基金
安徽省高校项目"整体Finsler几何中若干问题的研究"(KJ2014A257)
铜陵学院项目"皖江城市带与苏南城市群的现代物流服务业比较"(2015tlxywjz24)
关键词
退货期权
产品质量
退货策略
return option
product quality
return policy
