摘要
根据企业形象设计(CIS)的相关原理，结合管理科学、心理科学、行为科学的相关知识，借鉴国内外有关区域形象问题研究的基本思路，从旅游区域的角度，探讨旅游区域形象价值评价的指标体系，并提出运用特尔菲法和层次分析法来建立量化指标体系的基本思路。
This article, based on the relevant principles of“CIS”,by means of some relevant knowledge on management, psychology, behavior science, the fundamental thought on the research on the problems of tourist regional identity ,from the angle of tourist region, probes into the evaluation target system of tourist regional identity's value and presents the essential way of thinking in which quantification target system can be constructed by using Delph i Method and the Analytical Hierarchy Process.
出处
《安徽师范大学学报（社会科学版）》
2001年第1期138-141,共4页
Journal of Anhui Normal University(Hum.&Soc.Sci.)
基金
安徽省教委自然科学基金!(99JL0082)
