9Freiden, Jon Advertising Spokesperson Effects: An Exami- nation of Endorser Type and Gender of two Audiences[J ] Journal of Advertising Re -search,24. (1984, October - November).
10Rubin Vicki, Carol Mager, Hershey Friedman. Company Presidents Versus Spokesperson in Television Commercials [ J]. Journal of Advertising Research 22,4 (1982).
