基于感知风险的网络消费行为研究综述被引量：3

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摘要感知风险是消费者行为理论里的重要研究内容,在国外的研究已比较成熟。但由于网络购物的不断发展,对于感知风险的研究也有了新的方向和内容。本文从网络感知风险维度、测量模型、与信任和购买意愿关系等方面,梳理这一领域具有代表性的研究成果,以期对我国电子商务发展提供理论支持。

作者陈秀梅

机构地区广州番禺职业技术学院应用外语系

出处《湖北经济学院学报（人文社会科学版）》 2014年第3期21-22,33,共3页 Journal of Hubei University of Economics(Humanities and Social Sciences)

关键词感知风险网络购物消费行为

分类号 F713.55 [经济管理—市场营销] F713.36 [经济管理—产业经济]

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参考文献20

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二级参考文献100

1于丹,董大海,刘瑞明,原永丹.网上购物风险来源、类型及其影响因素研究[J].大连理工大学学报（社会科学版）,2007,28(2):13-19. 被引量：28
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