8Brian J C,Thanasankit T.Han Yi Trust and e-commerce:a study of consumer perceptions[J].Electronic Commerce Research and Applications,2003,(2):203-215.
9Brucks M.The effect of product class knowledge on information search behavior[J].Journal of consumer research,1985,2,(1):1-16.
10Zaichkowsky J L.The personal involvement inventory:Reduction,revision,and application to advertising[J].Journal of advertising,1994,23,(4):59-71.