摘要
以在长白山景区、黑龙江省各城区和北京市实地调研的112份消费者问卷为数据基础,分析了消费者对长白山特产的认知状况及其影响因素。结果表明,目前消费者对长白山特产的认知度处于具备基本认知能力阶段,认知度有待提高,影响消费者认知度的因素主要有性别、年龄、收入和文化程度等。基于调研结果,提出了提高长白山特产知名度的对策建议。
Based on 112 copies of consumer questionnaires data of field research in Changbai Mountain scenic area, different urban districts of Heilongjiang Province and Beijing, the awareness and its influencing factors of consumers to special local products in Changbai Mountain were an- alyzed. The results showed that the current awareness of consumers to special local products in Changbai Mountain was at basic cognitive ability level and the cognitive ability needed to be improved. The main influencing factors of consumer＇ s awareness included gender, age, income and education level. Based on the questionnaire results, some suggestions and appropriate brand strategy were proposed for improving the awareness of special local products in Changbai Mountain.
出处
《安徽农业科学》
CAS
2013年第23期9808-9810,共3页
Journal of Anhui Agricultural Sciences
关键词
长白山特产
认知度
问卷调查
消费者
Special local products in Changbai Mountain
Awareness
Questionnaires
Consumers
