摘要
营销是现代管理学的一种理论方法,随着图书馆事业的发展,营销理念在高校图书馆的研究与实践工作中起着日益重要的作用。从营销理念着手,以武汉大学图书馆为例,分析了目前我国高校图书馆营销现状及存在的问题,提出了相关对策。
Marketing is a theoretical method of modern management science,and the marketing concept plays a more and more important role in university library＇s research and practical work.Starting from the marketing concept and taking the library of Wuhan University as an example,this paper analyzes the current situation of and problems existing in the marketing of university libraries in China,and puts forward some relevant countermeasures.
出处
《科技情报开发与经济》
2013年第18期1-4,共4页
Sci-Tech Information Development & Economy
关键词
高校图书馆
营销理念
营销推广
university library
marketing concept
marketing promotion
