摘要
传统的营销模式已经不能满足图书馆的营销。自媒体的出现和发展为图书馆提供了一种新型的营销方式。阐述了四川大学图书馆基于自媒体方式营销的可行性,并以四川大学图书馆的微博、人人网主页、微信公众号以及贴吧为研究对象,分析了四川大学图书馆基于自媒体方式营销存在的问题,探讨了产生这些问题的原因,并提出了四川大学图书馆基于自媒体平台营销的发展对策。
The traditional marketing way can no longer meet the demand of library marketing. The emergence and development of We-media provide a new way to library marketing. This paper expounds the feasibility of Sichuan University library＇s marketing based on We-media, and taking the micro-blog, Renren homepage, We Chat and Baidu post of Sichuan University library as the research objects, analyzes the problems existing in the marketing based on We-media, and discusses the reasons leading to these problems, and puts forward some countermeasures for the library of Sichuan University to develop the marketing based on We-media.
出处
《图书情报导刊》
2016年第10期4-7,共4页
Journal of Library and Information Science
关键词
四川大学图书馆
自媒体
营销
library of Sichuan University
We-media
marketing
