摘要
目前有关旅游者体验满意度的研究中,对乡村旅游者体验满意度的影响因素的研究比较少,而对影响不同旅游地旅游者体验满意度的研究则更少。本文利用江苏省苏南地区的调查问卷,通过建立Logit模型,实证分析不同乡村旅游地的乡村旅游者在消费行为中的体验满意度及其影响因素。结果发现,参与旅游的方式、特色旅游项目、住宿选择、整体环境、性价比等因素对乡村旅游者体验满意度的影响显著,并在不同旅游地中存在影响程度的显著差异。最后,根据以上结论,提出了促进乡村旅游业发展的针对性建议。
Among the current study about tourist satisfaction , few studies are on the topic of influence factors of the rural tourist satisfaction, while the studies about tourist satisfaction of different types of tourist destinations are even fewer. Using the Logit Model and first-hand survey data at the rural tourism destinations in southern Jiangsu, this paper empirically analyzes tourist satisfaction and its influence factors while tourists choose different types of tourist destinations to consume. The results showed that the ways to travel, special tourism projects, accommodation options, the overall environment and cost performance are the main factors influencing rural tourist satisfaction, the degree of influence is different in the presence of different types of tourist destinations. Finally, based on the above conclusions, advices to promote the rural tourism are given out.
出处
《南京社会科学》
CSSCI
北大核心
2013年第9期146-153,156,共9页
Nanjing Journal of Social Sciences
基金
国家自然科学基金项目"农产品价格波动与调控机制研究"(71173110)的阶段性成果
关键词
乡村旅游
体验满意度
旅游地
rural tourism
tourist satisfaction
tourist destinations
