摘要
金融危机如同"海啸"演变为波及全球的经济危机,对不锈钢企业的生存和发展带来了巨大的危机和风险。在这种经济全球化的背景下,将竞争情报理论引入不锈钢企业危机预警评价中,明确竞争情报预警评价的原则,选择评价模式,从财务、营销、战略、组织、企业形象、外部环境等5个方面,确定不锈钢企业竞争情报预警评价指标,构建了山西不锈钢企业竞争情报预警评价体系。
Financial Crisis, like a tsunami, has become risk to the existence and development of stainless steel tion, the competitive intelligence theory has been taken And the paper makes sure the principle of competitive a worldwide economic crisis, which brought great crisis and industry. Based on the background of economic globaliza- into the assessment system of stainless steel industry crisis. intelligence assessment. And it also creates the assessment index of stainless steel industry crisis, from the perspective environment. of finance, marketing, strategies, organization and outer
出处
《晋图学刊》
2013年第2期1-4,共4页
Shanxi Library Journal
基金
山西省科技厅软科学项目"山西不锈钢竞争情报预警评价体系构建与实证研究"(项目编号:2010041018-03)
关键词
山西不锈钢企业
竞争情报
预警评价体系
Shanxi stainless steel enterprise
competitive intelligence
early warning evaluation system
