摘要
现代社会是网络化、信息化、竞争化的社会,任何企业都需要合理的竞争情报机制对其进行指导。详细介绍了企业如何构建以研究客户为主、以研究竞争对手为辅的竞争情报运行机制。
Modern society is a network-based, information-based, competition-based society. All enterprises need reasonable competitive intelligence mechanism for their guidance. This paper introduces in detail the operation mechanism of competitive intelligence oriented by customer research and aided by competitor research.
出处
《科技情报开发与经济》
2009年第29期73-74,共2页
Sci-Tech Information Development & Economy
关键词
企业竞争情报
运行机制
客户研究
竞争对手研究
enterprise competitive intelligence
operation mechanism
customer research
competitor research
