摘要
通过数学模型的建立,本文确定了用户团购券的最优执行时间,研究了需求随时间变化且团购券执行时间有限制情况下,用户与供应商之间的Stackelberg博弈;通过分析解的性质为用户决定何时行使团购券提供了决策依据,还通过转换方程的应用证明了唯一的Stackelberg均衡解及性质,得出供应商有唯一的最优售价。
Through the establishment of mathematical model,this paper determines the optimal executive time of group purchase coupons,studies the Stackelberg game between users and suppliers under the circumstances of demand varies with time and limited executive time of group purchase coupons.Analyzing the properties of the optimal solution can help the buyer make decision when to exercise group purchase coupons.Moreover,we prove the unique equilibrium solution and property of Stackelberg by using the transform function,and get that there is a unique optimal wholesale price for the supplier.
出处
《商业研究》
CSSCI
北大核心
2013年第5期81-85,共5页
Commercial Research
