摘要
由于不同评价主体对包装设计方案评价要素的满意度或重视性排序有所差别,基于隔栅-模糊Borda数构建了包装方案的评价模型。首先建立了产品包装的评价指标体系,然后基于隔栅计算单一准则下的指标相对权重,再采用线性加权和法将底层指标的评价分值逐层向上级指标综合,直至得到设计方案的综合得分,实现了包装设计的多视角综合评价。最后,通过实例验证了模型的可操作性和有效性。
A packaging evaluation model was constructed based on Grid-Fuzzy Borda number according to discrepancy of satisfaction or emphasis on packaging design evaluation elements by different evaluation person. First, evaluation in- dex system for the packaged product was established. Secondly the relative index weights with respect to single criterion indicators were computed. Thirdly the resultant score of the alternative was obtained by the way that the evaluation of bottom index was integrated to the upper counterpart by layers, through the linearly weighted summation, to implement the multi-perspective comprehensive evaluation of packaging design. The feasibility and effectiveness of the model was validated through a case study.
出处
《包装工程》
CAS
CSCD
北大核心
2013年第3期5-7,25,共4页
Packaging Engineering
基金
国家自然科学基金项目(60872089)
四川省教育厅基金项目(10ZA188)
西华大学重点科研基金项目
关键词
产品包装
评价模型
隔栅
模糊Borda数
多视角
product and packaging
evaluation model
grid-fuzzy Borda number
multi-perspective
