摘要
合理的课程设置是高校实现培养目标的基本保障。广告学是一门实务性很强的学科,知识的动态发展相当显著,随着网络技术的飞速发展以及广告行业的转型,理工科院校在进行广告学课程体系建构时必须考虑两个问题:一是如何将前沿知识与核心知识有机整合,既保证课程体系的稳定性又考虑到前沿发展的动态性;一是如何充分发挥理工科院校的学科优势来实现网络时代广告人才学术兼修的目的。因此,合理的课程设置应强化基础教育、稳固专业教育、灵活研究型教育,并通过文理交叉发展及各环节的实践教育来实现网络时代的人才培养需求。
Advertising is a discipline necessitating much practice,and thus evidently involved in dynamic change. With the devel- opment of the Internet technology and transformation of this industry,two important points should be taken into consideration in advertising curriculum by engineering colleges. For one thing, the pioneering knowledge and the core part of the discipline should be organically integrated so as to maintain its stability and promote its dynamic change. For another, the disciplinary ad- vantages of engineering colleges should be fully taken in order that advertisers in the Internet age can be both academically and technologically potential. In this paper,the author emphasizes that in the valid curriculum basic education should be strength- ened, major education should be secured and research education should be flexibly combined. In addition, interdisciplinary devel- opment between liberal arts and sciences should further promoted,with practical education permeating into different sectors for the purpose of training talents for the Internet age.
出处
《高教论坛》
2012年第12期90-94,共5页
higher education forum
基金
南京邮电大学教改项目"网络经济时代工科院校广告学专业课程设置优化研究"(JG00811JX46)
关键词
理工科院校
广告学专业
课程设置
优化
engineering colleges
advertising speciality
curriculum design
optimization
