摘要
基于哈尔滨市消费者绿色食品消费的调查资料,考察了消费者对绿色食品的认知水平和购买行为,并利用Logis-tic回归模型分析了影响消费者对绿色食品认知水平的主要因素。
The cognitive conditions and purchase behavior of Harbin consumers on green food were investigated, based on data of green food consumption of Harbin consumers, the main factors that affect consumers~ cognition were also analyzed by using the Logistic model.
出处
《科技和产业》
2012年第9期156-159,共4页
Science Technology and Industry
基金
东北林业大学大学生创新性实验项目(院校共建)(1101)
关键词
绿色食品
认知
购买行为
green food
cognition
purchase behavior
