摘要
区域旅游资源整合是旅游业发展到一定阶段的必然需要,是实现资源共享、市场互动的合作化发展的必走之路。区域旅游整合需要一定的资源条件、市场条件、区位条件和发展环境。实施区域旅游整合战略的核心是,资源整合,可为旅游大整合奠定基础;市场整合,可形成区域旅游大市场;形象整合,可为区域旅游整合指明方向;产品整合,可提升区域旅游的竞争力;交通整合,可形成区域旅游整合骨架;管理整合,可为区域旅游整合提供保障。
Regional tourism resource integration is the necessity of certain developmental stages of tourist industry and the inevitable way for the cooperative development of shared resources and interactive markets. The integration requires conditions in terms of re-- source, market, location, and development environment. The strategic target of regional tourism integration is to integrate the resources, laying the foundation for the total tourism integration; integrate scattered markets into a big regional tourist market; create a unified im- age to orient the direction for regional tourism integration; integrate the products, enhancing the regional competitiveness; integrate the traffic resources, forming the structure of regional tourism; and integrate the management to safeguard the overall integration.
出处
《商业经济》
2012年第15期53-57,共5页
Business & Economy
关键词
区域经济
区域旅游
整合发展
regional economy, regional tourism, integrated development
