摘要
目前,中国旅游业正从规模经济向系统经济转轨,旅游资源的整合成为旅游业发展趋势。本文首先分析了郑州和开封两座城市旅游资源整合的可行性,在此基础上提出了郑州和开封旅游资源整合的措施,包括旅游线路的整合、旅游产品的转型、旅游营销及行业管理整合等,最后对郑州和开封区域旅游资源整合对河南旅游业发展的影响进行了探讨。
Chinese tourism industry is now transferring into system economy from scale economy, which makes tourism resources integration for tourism industry a development trend. This paper analyzes the feasibility to integrate tourism resources in Zhengzhou and Kaifeng, presents some viable measures, including tourism routes integration, tourism products transformation, tourism sales and trade management integration, and discusses the effect over Henan＇ s tourism industry following the integration of regional tourism resources in Zhengzhou and Kaifeng.
出处
《资源与产业》
2007年第5期73-75,共3页
Resources & Industries
关键词
郑州和开封
旅游资源
整合
Zhengzhou and Kaifeng
tourism resources
integration
