摘要
以《暖通空调》为例,结合广告经营实践经验,介绍手机短信、网站、微博等新媒体形式在科技期刊广告经营中的运用。
Based on the advertising operation experience of Journal of HV ＆ AC, this paper presents in detail the application of new media such as mobile phone messages, websites, microblogs and so on in the advertising operation of sci-tech journals.
出处
《编辑学报》
CSSCI
北大核心
2012年第3期277-278,共2页
Acta Editologica
关键词
科技期刊
广告经营
新媒体运用
sci-tech journal
advertising operation
new media application
