摘要
【目的】调研国际科技期刊媒体融合发展现状,探寻我国科技期刊媒体深度融合发展方向。【方法】基于我国科技期刊实际、政策导向与专家意见,对我国科技期刊的媒体融合现状进行相关文献调研、案例分析对比。【结果】明确媒体融合概念、特点、发展历程及国内外发展状况,分析现阶段我国科技期刊融合进程中的不足,提出我国科技期刊媒体融合发展方向与着眼点。【结论】媒体融合具有帕累托效应,需尽早建立科技期刊融合效果评价体系;相较于国外科技期刊集团化运作、立体化网络运营与矩阵化传播模式,我国科技期刊媒体融合具有自身特色,但融合质量参差不齐、运营管理薄弱;可依据"1个总趋势、5个特质、N个创新点"的思路促进我国科技期刊媒体融合的转型升级。
[Purposes]This paper investigates the development direction of media convergence of international scientific journals,and explores the development direction for media convergence for Chinese scientific journals. [Methods] Through literature research,case analysis and comparison,we summarized the current situation of media convergence of domestic scientific journals based on the reality of scientific journals,policy guidance,and expert advices. [Findings] This paper clarifies the concept,characteristics,development process,and development status of media convergence at home and abroad,analyses the deficiencies of domestic scientific journals in the process of media convergence at this stage,and puts forward the direction and focus of the media convergence development for domestic scientific journals. [Conclusions]Media convergence has Pareto effect,and the evaluation system for the convergence effect of scientific journals needs to be established as soon as possible. Compared with the collectivized operation,three-dimensional network operation, and matrix communication mode of foreign scientific journals, the media convergence of domestic scientific journals has its own characteristics,but the quality level of convergence is not uniform,and the operation management is weak. According to the idea of " one general trend,five characteristics and N innovation points",we can promote the transformation and upgrading of the media convergence of scientific journals in China.
作者
李小燕
郑军卫
田欣
张蕾春
王晓晨
LI Xiaoyan;ZHENG Junwei;TIAN Xin;ZHANG Leichun;WANG Xiaochen(Editorial Office of Natural Gas Geoscience,Lanzhou Information Center,Chinese Academy of Sciences,8 Middle Tianshui Road, Chengguan District,Lanzhou 730000,China)
出处
《中国科技期刊研究》
CSSCI
北大核心
2019年第1期34-39,共6页
Chinese Journal of Scientific and Technical Periodicals
基金
中国科学院自然科学期刊编辑研究会2018年研究课题"科技期刊媒体融合发展现状及趋势研究"(YJH-2018014)
中国科学院"文献情报和期刊出版领域引进优秀人才计划"(传播字[2014]10号)
关键词
科技期刊
媒体融合
构建方向
着眼点
一体化媒体融合生态系统
Scientific journal
Media convergence
Construction direction
Focus
Integrated media convergence ecosystem
