摘要
在总结技术类期刊广告经营优势的基础上,分析其广告经营的现状及主要缺失,提出了促进技术类期刊广告业务发展的对策建议。
Based on summing up the advantages of advertising operation of technological periodicals, the authors analyze the current situation and major shortcomings in the field of these periodicals＇ advertising, and put forward some advices on how to promote the future development.
出处
《编辑学报》
CSSCI
北大核心
2009年第4期328-329,共2页
Acta Editologica
关键词
技术类期刊
广告经营
对策
technological periodical
advertising operation
countermeasure
