摘要
生源是民办高校发展的生命线。民办高校的招生受诸多因素影响,如高中毕业生人数、区位优势、宣传力度、营销策略、国家政策等,但对于同一时期同一所民办高校而言,这些因素的影响作用有限。对南昌理工学院实际案例的调研表明,升本对民办高职院校招生的顺利进行、科研成果的稳步开展、社会认可度的不断提高具有显著影响。
The Student source is the lifeline of the development of non-governmental higher institutions.The enrollment of them is affected by many factors,such as the number of high,location advantages,publicity and marketing strategies,national policy,etc.but for the same non-governmental higher vocational school in the same period,the impact of these factors is limited.The investigation on Nanchang Institute of Technology shows that upgrading vocational school to college has outstanding impact for the smooth enrollment,steady development of scientific research achievements and improvement of the social approval of non-governmental higher vocational schools.
出处
《职业技术教育》
北大核心
2012年第5期60-62,共3页
Vocational and Technical Education
关键词
民办高校
高职院校
升本
招生
科研
社会认可
non-governmental higher institutions
higher vocational schools
upgrading vocational school to college
enroll ment
scientific research
social approval
