摘要
在新的技术环境和信息环境下,图书馆遭遇越来越多的挑战与竞争,图书馆营销的研究应运而生。本文通过对国内外高校图书馆营销方法与模式的比较分析,提出图书馆新的营销思路与建议。
In the new technological and information environment, libraries are encountering more and more challenges and competition, marketing of library came into being. This paper makes comparative analysis of domestic and international marketing methods and models of library and puts forward new marketing ideas and suggestions.
出处
《图书馆工作与研究》
CSSCI
北大核心
2012年第2期20-23,29,共5页
Library Work and Study
关键词
图书馆学
信息服务
营销
策略
Library
Information services
Marketing
Strategy
