享乐型信息系统用户采纳的理论模型及实证检验被引量：9

Theoretical model and empirical study on users' acceptance behaviour toward hedonic information system

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摘要为了揭示用户对移动阅读这一享乐型信息系统接受的行为规律,以信息技术接受模型(TAM)为基本架构,通过理论分析和添加新的研究变量,构建了享乐型信息系统用户接受行为的理论模型,通过问卷调查的方法收集数据,采用SPSS、AMOS等技术进行数据处理、假设检验和结构分析,对模型进行了检验和修正。研究表明,电子服务质量对用户的感知有用性和易用性有正向的影响,从而弥补了TAM对外生性因素关注不足的缺憾;用户的沉浸体验对其使用态度和使用意图有正向的影响,从而突破了TAM理性行为的假设前提,将反映用户对享乐型信息系统的情感变量引入模型,扩展了信息技术接受模型。 Based on the framework of Technology Acceptance Model（TAM）,this paper built the users＇ acceptance behaviour theoretical model of hedonic information system by theory analysis and adding new variables,in order to reveal the users＇ acceptance behaviour rules of mobile reading.This paper collected data by questionaire,analyzed data,tested hypothesis and modified model with SPSS and AMOS.Results reveal that electronic service quality has positive relationship with perceived usefulness and perceived ease of use,which makes up the defect that TAMs do not pay enough attention to the external factors;users＇ flow experience has positive relationship with attitude and intention,which breaking through TAM＇s rational behaviour premise.It expands TAM by introducing the emotional variables that reflect users＇ emotion on hedonic information system.

作者刘鲁川孙凯

机构地区山东财政学院计算机信息系

出处《计算机应用》 CSCD 北大核心 2011年第11期3120-3125,共6页 journal of Computer Applications

基金山东财政学院博士科研基金资助项目(07BSJJ15)

关键词享乐型信息系统技术接受模型行为模型影响因素 hedonic information system Technology Acceptance Model（TAM） behavior model influential factor

分类号 TP393.09 [自动化与计算机技术—计算机应用技术]

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