摘要
基于因特网的即时通讯(instant m essage,IM)因其即时、快速、有效的优点,使用者越来越多。随着V oIP技术的发展,其大有取代电子邮件和固定电话之势。基于技术接受模型(TAM),从感知的有用性、感知的易用性、“沉浸”体验、感知的趣味性和隐私5个方面分析我国互联网用户接纳IM应用服务这种行为意向的影响因素,并采用结构方程模型(SEM)实证分析了5个因素对即时通讯使用行为意向的影响,最后提出了对策建议以及进一步研究的方向。
Being immediate, rapid and effective,internet-based instant message（IM） is being used more and more. It is seen that there is a tendency to replace the fixed telephone and email by VoIP, with its development. According to Technology Acceptance Model （TAM）,the reason why internet users have intention to accept instant message service in China were explored from five aspects, perceived usefulness, perceived ease of use, flow experience, perceived playfulness and privacy. The effects of these factors on the intention to using instant message were studied by structural equation model（SEM）. Some suggestions and future research directions are also put forward.
出处
《管理学报》
2006年第5期614-621,共8页
Chinese Journal of Management
基金
国家社会科学基金资助项目(06BJY101)
湖北省人文社科重点研究基地--现代信息管理研究中心资助项目
关键词
即时通讯
技术接受模型
结构方程模型
行为意向
instantmessage
technology acceptance model
structural equation model
behavior intention
