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电子商务下的多渠道供应链理论研究及发展趋势 被引量：5

Multi-channel Supply Chain and Its Development under E-commerce Environment
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摘要 随着电子商务和物流两大新兴行业的迅猛发展,电子渠道在供应链分销系统中的地位越来越重要。电子商务下的多渠道供应链理论研究成为供应链和营销等领域的热点问题。从渠道决策、定价机制、信息共享、库存、服务水平等方面对相关文献进行系统性的梳理和评述,并探讨该领域未来的发展方向和趋势。 With the development of e-commerce and logistics, e-channel plays more and more important role in the distribution system of supply chain. The study of multi-channel supply chain in e-business has become hot in the field of SCM and marketing. The authors summarize and comment on the existing literatures from the aspects of pricing scheme, information sharing, inventory and service level. Then they explore the future researching direction and trend.
作者 李海 崔南方
机构地区 华中科技大学管理学院
出处 《图书情报工作》 CSSCI 北大核心 2011年第18期129-132,共4页 Library and Information Service
关键词 电子商务 多渠道 消费者行为 e-commerce muhi-channel behavior of consumer
分类号 F713.36 [经济管理—产业经济] F274 [经济管理—企业管理]
  • 相关文献

参考文献29

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二级参考文献80

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共引文献190

同被引文献72

  • 1陈悦,陈超美,刘则渊,胡志刚,王贤文.CiteSpace知识图谱的方法论功能[J].科学学研究,2015,33(2):242-253. 被引量：9224
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  • 3艾瑞咨询.2012年中国电子商务交易额8.1万亿[EB/OL].ht-tp://www.iresearch.com.cn/View/192198.html,2013-01-28.
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  • 10Huang W,Swaminathan J M.Introduction of a Second Channel:Implications for Pricing and Profits[J].European Journal of Operational Research,2009,194(1):258-279.

引证文献5

二级引证文献65

图书情报工作
2011年 第18期

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