摘要
在我国超市业迅速发展的背后,内资超市发展的不足和缺陷也逐渐显露出来,超市企业之间的竞争手段也有趋同现象,导致企业毛利下降。本文从我国超市业的市场结构入手,旨在对我国超市业的发展方向和趋势做一些探讨。
Behind the rapid development of China＇ s supermarket, the deficiencies and defects of domestic supermarkets are gradually revealed. The competition means also has the phenomenon of convergence, which has lead to the decreased gross profit. This article will research the market structure, discuss the trends and the direction of the development of China＇ s supermarket industry.
出处
《山西经济管理干部学院学报》
2009年第2期53-54,57,共3页
Journal of Shanxi Institute of Economic Management
关键词
市场结构
规模经济
进入壁垒
市场绩效
market structure
economics of scale
barriers to entry
market performance
