摘要
我国的电子商务经过十几年的发展,到目前已经进入了高速发展的时期。鞋类作为B2C、C2C电子商务的重要品类,却因线上无法试穿的问题严重影响了销售额,本文针对目前国内各电商平台对鞋类试穿问题的解决方案进行调查,分析其存在的优劣性,并就服饰领域一些较为先进的试穿解决方案进行解析、探讨,以期为鞋类试穿解决方案提供一定的参考和借鉴,并展望该领域的发展方向和趋势。
After more than ten years of E-commerce developing in China,now the high-speed developing period finally comes.Shoes,as an important category of B2C and C2C E-commerce,the sales volume of which was seriously damaged by the problem of unavailable for try-on sevice online.This article discuss the advantages and disadvantages on some solu- tions provided by the E-commerce platform through investigations,and in order to apply some reference for try-on solu- tions,reaserch and analysis on some of the advanced ones in the field of clothing have been done,to move a further step to forecast the development and trend of this field.
出处
《皮革科学与工程》
CAS
北大核心
2013年第4期62-65,共4页
Leather Science and Engineering
关键词
鞋类
电商平台
试穿
合脚性
shoes
e-commerce platform
try-on
fit
