摘要
在国家相关政策的引导下,高职院校历经"争牌子"、"升牌子"、"保牌子"、"创牌子"的磨练,"牌子"意识越来越强。而在高等教育的新一轮改革中,高职院校要把高职教育办成真正意义上的"教育类型",彰显出"高职"的鲜明特色,就必须将"牌子"意识转化为"品牌"优势,自觉从实现形式到本质内容进行不断探索并实践真正的高职办学模式,走"自主创新之路"。
Under the guidance of relevant policies of the state,higher vocational colleges have steeled themselves through a process of ＂striving for grading＂,＂upgrading＂,＂retaining grading＂ and ＂establishing grading＂.Their ＂grading＂ consciousness is increasing.To make the higher vocational education into a genuine ＂education form＂,the higher vocational colleges,in a new round of reform of higher education,should turn the sense of ＂grading＂ into a ＂brand＂ advantage with striking ＂characteristics of higher vocational education＂,so as to consciously explore,from the formats to the nature of contents,approaches of higher vocational education with independent innovation.
关键词
高职院校
牌子
品牌
higher vocational colleges
grading
brand
