摘要
通过对来长沙的外地人士的问卷调查和访谈、对长沙一些旅行社、导游和行业相关者的访谈以及有关的资料搜集方法获得数据,然后对数据进行分析,发现人们对康体休闲服务产品存在某些负面的思想。康体休闲服务产品中洗脚、健身、美容的外地市场潜力较大,除美容外,其他产品的消费者均以男士为主;收入水平普遍较高,除洗浴月均收入在1 001-3 000元,其他均为5 000元以上者;消费者年龄层基本在26-55岁;已婚有小孩的因公商务出差男士购买洗脚、洗浴较多;离异的因旅游来的男士购买按摩、洗浴较多;未婚或者已婚无小孩的因探亲访友男士购买康体健身多,旅游的女士以美容居多。针对分析的结果提出针对优势特征,完善产品开发、加强管理,与各管理部门合作共同发展完善康体休闲经济、形成长沙城市的城市风格,丰富康体产品的文化内涵、提高服务质量,加大宣传力度等对策发展和完善长沙市康体休闲服务产品。
In accordance with the data through questionnaire and interview with nonlocal tourists in Changsha, some travel agencies,guides and industry stakeholders of Changsha and collected relevant information, the paper discovers the negative thoughts for physical health and leisure services after the data analysis. Products like washing feet, fitness, hairdressing, except hairdressing has great potential market. Except hairdressing, other services＇ consumers are mainly men. Income level, except that of bath, is generally 1001 yuan to 3000 yuan monthly; others are all above 5000 yuan. Consumers＇ ages are basically between 26--55 years old. Married men with children or business men like to choose foot massage or scouring bath; divorced men for tourism like to choose massage, and scouring bath; single men or married men with no kids like to visit the fitness club, and ladies for tourism favor hairdressing. In view of the presented analysis results and the advantageous characters, the paper proposes to perfect the producCs development advantages, strengthen the management, and each management department cooperation common development perfect sports Leisure economy, form the urban style of Changsha city, rich cultural connotation of sports products, and improve the service quality and enhancing propaganda countermeasures, so that the physical health and leisure products in Changsha can be enhanced.
出处
《中南林业科技大学学报（社会科学版）》
2011年第1期89-92,共4页
Journal of Central South University of Forestry & Technology（Social Sciences）
关键词
长沙市
康体休闲服务产品
外地市场
差异
对策
Changsha
health and leisure products
the nonlocal market
differences
countermeasures
