摘要
目前,我国旅游产品的文化开发层次低,营销目的不明确,营销形象欠鲜明,导致旅游产品的核心竞争力不强,城市旅游发展后劲不足。挖掘旅游产品的文化价值,提高游客的让渡价值,进行“文化休闲”定位,走整体营销之路,是提高城市旅游竞争力的重要途径。
At present, low cultural and developmental level of tourism product, unclear target and image of marketing lead to weak competence of tourism products and lagged development of urban tourism. Digging into cultural value of tourism products, improving visitors＇ demising value, positioning cultural leisure and marketing the whole are the ways to improve the competence of urban tourism.
出处
《长沙大学学报》
2006年第6期9-11,共3页
Journal of Changsha University
关键词
旅游营销
文化休闲
城市旅游
长沙
tourism marketing
cultural leisure
urban tourism
Changsha
