摘要
分析技术类期刊经营广告业务的现状和存在的问题。认为应明确广告定位,细分目标市场,制订合理的广告定价,综合运用各种促销手段等市场营销策略。提出了技术类期刊经营广告业务应注意的几个问题。
Based on the analyses of the current advertising situation and existing problems,this paper puts forward some marketing strategies,such as clear advertisement positioning,target markets classifying,reasonable advertisement pricing,comprehensive applying of various promotion means.Some issues that should be paid attention to technical journals＇ advertising business are discussed.
出处
《编辑学报》
CSSCI
北大核心
2011年第1期15-16,共2页
Acta Editologica
关键词
技术类期刊
广告
经营策略
technological periodical
advertisement
business strategy
