摘要
详细分析了科技期刊广告经营的现状与存在问题、优势与原则,进一步提出科技期刊广告的营销手段。
In this paper, the author elaborated the current situation, existing problems as well as advantages and principles of advertising of science and technology journals. Also the author proposed some marketing strategy of advertisement in science and technology journals.
出处
《太原科技》
2009年第8期52-54,共3页
Taiyuan Science and Technology
关键词
科技期刊
广告
营销
science and technology journals
advertising
marketing
